UI/UX Research
Focus Cult
Focus cult is an initiative answer to lessen the impact of smarphone addiction by making its user close down the phone and record their choosen activity.
Agency
Freelance
Year
2022
Role
Researcher, User Persona, User Flow, LoFi - Wireframe, HiFi Mockup, Illustration.
Problem Context
In this digital era people are much empowered by convinience. Mobilephone are part of our everyday life, it‘s undenyable that smartphone has aid our daily activity tremendously. With it‘s good trait it also come with some bad trait to our daily life. This dependency on smartphone would soon turned into a smartphone addiction, that bring negative impact to our daily life. It‘s proneness to disrupt both sleep and daily productivity.
Focus cult is an initiative answer to lessen the impact of smarphone addiction by making its user close down the phone and record their choosen activity.
Project Overview
Current Situation
Addiction is considered by WHO as dependence, as the continous usage of something for the sake of relief, comfort or stimulation, which often causes cravings when it absent. The two major categories of addiction involve either substance addiction or behavorial addiction such as mobile phone addiction.
In International hournal of community medecine and health public health 2019 have found that teen and young adults both are prone to be addicted to their smartphone on daily average.
Out of 399 survey participant (242 are male & 157 are female) 42.4% of them visit their phone 6-20 times a day and 30% of them usually spend around 60 minute or more during the day.
Breakdown Chart
Phone visit during the day
< 5 times
6-20 times
> 20 times
Phone usage before sleep
Doesn‘t use their phone
Use their phone
Duration spent per day
< 90 minutes
90-120 minutes
> 120 minutes
The impact of this is out of 399 participants feel that their productive time duration has been impaired due to phone usage, 154 (53,1%) participant feel that their concentration has been affected due to phone usage, and 142 (35,6%) feel that their sleep has been hampered due to excessive phone usage.
Design Process
To find and formulate the solution, I used double diamond design approach throughout the process to find to solution.
Discover & Define
Problem Identicification
User Research
User Persona
Design Research
Ideate
Ideate User Flow
Sketch Wireframe
Information Architecture
Design
Low-Fi Wireframe
Hi-Fi Mockups
Hi-Fi Prototypes
Deliverance & Evaluate
Feedback
Revise
User Research
I conducted interviews on 15 participants and created empathy maps to understand the user that I‘m designing for and their needs. There are 3 user groups that can be identified from this interview.
- Interview Goals
- The pain point for both of the user group
- Figuring out what makes them spend their time on phone more than necessary
- Figuring out how much it (spending too much time on phone) affect their daily life
Key Findings
who is a
Both teen / young adult who‘s a scholar feels the negative influence of being addicted to phone. As they tend to procrastinate more while they should be studying / attending to lecture.
who is on
As the teen / young adult on their work environment, they already felt exhausted because first they had to adjust their habits from college. They also feel phone addiction not only affected their daily productivity but also ruining their sleep schedule
who is a
and on
On this demographic they feel even harder to manage their time as they had to study and work at the same time. They feel they had to be able to focus for the day to day task, if they do procastinate it would damage not only their study, but also their work productivity and sleep schedule.
User Persona
Based on the user group that I sorted out from the interviewers, I start to build a persona that could represent the common need of the potential users that the platform would base to buid on.
“I want to be able to focus both on my job and study effectively during the day, and sleep effectively without being distracted by my phone.”
Intern, Student
Peri Petra
CS, Undergraduate
Surabaya, Indonesia
Intern, Student
Peri Petra
CS, Undergraduate
Surabaya, Indonesia
- 100% attention during lectures
- Complete assignment on time
- To be able to sleep early without being distracted with his phone
- Being able to focus while working or studying
GOALS
- Addicted to phone and social media
- Easily distracted during the day
- Having a hard time to fall asleep at night
FRUSTRATION
Peri is a computer science under graduate who currently working in a leading tech company as an intern. As his last year on his study coming to end, he needs to put his attention on his final project and his intern program. Because of this he has a tight working and studying schedule but he always try to balance his work, study and life. Peri would like to have an easy way to keeping him off his phone, keep track, and improve his time management. Allowing him to improve his productivity both on studying his last year of uni and working at his intern program.
Product Values
By synthesizing all the data from user research, insight are generated, groupe, and prioritized. As a result, value propositions for Focus Cult are established.
Accessible
Present a clear and relevant information with clear structure that assist users to achieve and comprehend data easily.
Seamless
Present a clear and relevant information with clear structure that assist users to achieve and comprehend data easily.
Reliable
Present a clear and relevant information with clear structure that assist users to achieve and comprehend data easily.
Flexible
Present a clear and relevant information with clear structure that assist users to achieve and comprehend data easily.
Main User Flow
Wireframes
Taking the time to draft iterations of each screens of the app on paper ensured that the element that made it to digital wireframe would be well suited addressing to the user pain points. I prioritized a quick menu load out to streamline the process and esay waty to acces the status overview to help the user.
Affinity Diagram
I synthesized the data from the previous studies and started categorizing to generate insight and finding the common themes.
- Troubled by lacking of guidance from the start of the apps
- Confused by having to log in ( is log in important )
- Complete 1 focus session
- Successfully setup task and timer on focus session
- Successfully cancel and change session
- Troubled by the bright ui and there is no Dark Mode
Functionality
- Frustated there is no pause button for a session
- Frustated about too much information on statistic page
- Troubled by information hierarchy on statistic page
Information architecture
- Troubled by lacking of guidance from the start of the apps
- Overwhelmed by the amount of information on statistic
- Confuse by the information on statistic
- Thinks the statistic page are overwhelming
- Dislike having to reconfigure the profile page
Content
- Frustated there is no pause button for a session
- Frustated about too much information on statistic page
- Troubled cancelling session
- Troubled creating a new task for a session
Interaction
- Confused by the term of “summoning pool”
Terminology
- This app really help me to focus
- This app help me to sleep faster
- this app help me to not use my phone
Usefullness
High Fidelity Mockups
High Fidelity Mockups also known as visual design are the final design element of the process. These design represent how the app finally looks like after developed.
Typography & Colors
Design System
Grid System
Button & Links
Primary
Icon
Secondary
Radio Button
Option Button
Illustration
Dark Mode & Light Mode
A dedicated nightmode dashboard for more enjoyable user experiences. From main menu, home, setting, history, summoning pool and achievement.
Visit this link if you interested to try the prototype of my research.https://www.figma.com/proto/gV6Y58TPDZdY8dLdKWp7sC/Focus-app?node-id=0%3A1&viewport=-371%2C-824%2C0.08&scaling=min-zoom&starting-point-node-id=88%3A1874&show-proto-sidebar=1
